Infosys extends ATP digital partnership to 2028
As the ATP tour intensifies with longer seasons and deeper data dives, Infosys steps up to fuel innovations that bridge the gap between players’ on-court battles and fans’ growing curiosity.
In the pulse of professional tennis, where a single unforced error can unravel a ranking climb, the ATP announced today an extension of its partnership with Infosys through 2028. This alliance, forged in 2015, has quietly reshaped the tour’s digital landscape, from player-focused zones to stats hubs that dissect every rally. Now, as schedules stretch across continents, these tools promise to steady nerves amid the grind of baseline exchanges and tiebreak pressures.
AI chatbot transforms match insights
Picture a player in the locker room before a clay-court quarterfinal, querying an AI for an opponent’s preferred 1–2 patterns or surface-specific return stats. Ally, the new chatbot powered by Infosys’s Topaz engine, makes that possible, pulling real-time head-to-heads, draw updates, and historical breakdowns right into the ATP app and Stats Centre. It simplifies the flood of data, letting athletes fine-tune their crosscourt approaches or slice defenses without the clutter of manual searches.
“Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions. As data becomes increasingly central to how we operate, we’re excited to use Infosys’s expertise to deliver more in-depth and innovative experiences for our players and fans. Ally marks the next step on this journey, using technology to reshape how fans can follow the game and making tennis more interactive and accessible for all.”
— Chris Dix, ATP Chief Technology Officer
Integrated safeguards keep interactions secure, filtering queries to focus on the game’s tactical depths rather than distractions. For fans courtside or streaming from afar, Ally turns passive spectating into active engagement, answering questions on schedules or player stats with the ease of a conversation.
Sustainability tool lightens travel burdens
The partnership also addresses the unseen toll of jet-lagged swings and packed itineraries, where crossing time zones disrupts a player’s rhythm before the first serve. In 2025, Version 2.0 of Carbon Tracker rolled out, engaging more than 300 players who tracked 2.3 million kilometres of travel and offset 585 tonnes of carbon. This initiative not only eases environmental strain but also sharpens mental focus, allowing competitors to channel energy into down-the-line winners instead of logistical fatigue.
“With Topaz and our deep expertise in AI, we are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. This is about using AI to simplify complexity, spark curiosity, and bring the joy of tennis closer to millions around the world.”
— Sumit Virmani, Infosys Chief Marketing Officer
Sumit Virmani highlights how such tools foster curiosity, turning complex stats into stories that resonate from Australian Open heat to US Open night sessions. By aligning personal accountability with tour demands, it builds resilience for the long haul.
Content series deepens fan connections
Looking to 2026, a new bespoke content series will unpack tennis data and match statistics, weaving narratives around heavy topspin rallies or inside-in forehands that shift momentum. This effort, paired with player activations like digital promotions and VIP hospitality at select tournaments, draws the global audience closer to the action. Infosys’s platforms, including ATP PlayerZone and the app, have already reached 2.9 billion social views and 549.4 million website page views in 2025, amplifying these insights to every corner of the sport.
As the tour evolves with combined events and rising talents, this renewed collaboration equips players and fans to navigate the psychological edges of competition. From optimizing recovery after five-set marathons to sparking interactive debates on serve patterns, the innovations promise a more connected game, where every point feels alive with possibility. Discover Ally’s capabilities at ATPTour.com.
